Frequently Asked Questions (FAQs)

What is ICE Asia?

ICE Asia is your new era of business development for local and international business, focused on driving growth in gaming, land-based and online, in Asia. Partnering with SIGMA, the leading online B2B gaming events platform, ICE and SIGMA bring a unique experience and a one-stop-shop platform for all types of gaming professionals to come and meet, learn, discover and experience a fresh and exciting exhibition and conference.

If you are a provider of solutions for gaming decision makers, you should enquire about stand / sponsorship options.

Register     Stand & Sponsorship Enquiry

Who is ICE Asia for and are there restrictions on attendance?

ICE Asia is the continent's gathering for gaming professionals looking to source product and/or service solutions, covering all sectors:

Casino operators  |   iGaming and social casino suppliers of content, technology, platforms, products   |   Governments and gaming commissions   |   State lotteries   |   Racetracks   |   Regulators and legislators   |   International bookmakers   |   Sports betting suppliers of technology, platforms and products   |   Sports leagues and teams   |   Media networks and broadcasters   |   Certification labs, ID and verification providers   |   eSports operators and event organizers   |   Affiliates and affiliate programs   |   Investors and investment banks

And all Territories: 

Philippines |  Vietnam | Cambodia | Taiwan | Macau | Japan | Thailand | Malaysia | Singapore | Australia

If you are a decision maker within gaming looking for solutions, you can register for 2020. ​​​​​

If you are a provider of solutions for gaming decision makers, you should enquire about stand / sponsorship options.

ICE Asia is a business-to-business event and has a strict policy of not admitting under-18s. Please read our admission policy here.

When and where does ICE Asia take place? 

When: June 8-9, 2020
Where: SMX Convention Center, Manila, Philippines

The SMX Convention Center is located in Pasay City, Philippines. It is the largest private venue in the Philippines for trade events, industry conventions, corporate functions, and international exhibitions. The building is located beside the SM Mall of Asia, and is considered part of the Mall of Asia Complex.

Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila, Philippines

How much does it cost to attend ICE Asia?

ICE Asia has two parts, the exhibition floor and the conference. Ticket prices will be available soon and you can pre-register by clicking the link below.


Why is it ICE Asia and SIGMA Manila? 

The two brands ICE and SIGMA have partnered up to deliver the best of both worlds: land-based and online gaming. 

ICE brings the best and broadest solutions experts in the field of land-based gaming and will focus on ensuring the event has everything all land-based visitors need for business development in that market.

SIGMA will highlight a platform of online gaming and the affiliate market.

Both events together means an uncontested exhibition and conference!

I have been contacted about accommodation / data / event guide services for ICE Asia – how do I know if they're an official supplier?



We work with our partner to find the very best options and at preferential rates for ICE Asia participants. 

Click here to explore our preferential ICE Asia rates and book your accommodation now!

Please be vigilant if approached by any company claiming to be an official provider of ICE Asia - read our warning page here to find out more and to check our official providers.

Is food and drink available at ICE Asia?

While food and drink is not included as part of your ICE Asia ticket, the venue offers a range of food and drink served from the many restaurants and shops. The restaurants and bars stay open throughout the day and into the evening.

Although we can't guarantee it, our generous exhibitors usually provide free refreshments such as coffee, food and most probably alcohol on their stands, all the more reason to visit them!

I need a visa to attend ICE Asia - can you help?

If you require an official invitation letter to the event to support you in your visa application, please contact the Operations team via or on +44 (0)20 7384 8235. Please note that visa applications may take 48 hours to process.

I work in the media - can I attend ICE Asia?

ICE London works with a number of media partners around the world to extend the reach of the event and to offer exposure for such partners to the ICE audience. If you would like to become an official Media Partner, please contact Chloe Hughes via

If you are already a partner for ICE Asia, please ensure you have read and agreed to our press, photography and videography agreement >

Who organises ICE Asia?

ICE Asia is part of the Clarion Gaming stable of events and publications for the international gaming community, including: intelligence resources Totally Gaming and iGaming Business; the Totally Gaming Academy training series, and a full portfolio of conferences and exhibitions, including iGB Live! and the Affiliate Conference series.

Clarion Gaming is part of Clarion Events, one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

Where can I find more information on other events?

You can find links to related events in the footer of this website, just scroll to the bottom. Alternatively,  visit the Clarion Gaming website.

I have concerns about the latest outbreak of coronavirus, where can I find more information?

ICE Asia 2020 continues to monitor the coronavirus/COVID-19 situation closely. Ensuring the safety of all exhibitors and visitors to our events is our top priority, and we will keep all attendees fully informed of any developments.

There are no attendees to ICE Asia 2020 registered from China and highly affected areas (as specified by local government guidelines in the event host country) and we are unable to admit any attendee from these affected areas. As an added precaution, we have implemented  a number of additional safety measures:

  • Increased cleaning and disinfection programme across all high-volume touchpoints, e.g. catering areas, surfaces, handrails, WCs, entrances/exits, public touch-screens etc., along with the use of correct cleaning/sanitising materials and products.
  • Increased onsite medical support. 
  • Increasing the availability of sanitising and disinfection materials for public use.
  • Issuing advice to exhibitors on implementing effective cleaning and disinfection of stands and offices along with guidance on personal hygiene measures and common preventive behaviour.
  • Installing signage onsite reminding attendees of hygiene recommendations.
  • Ensuring that microphone, headsets, presentation laptops, clickers are cleaned between each use and glass disinfecting for all speaker sessions.


Meanwhile, we strongly recommend you follow your own country’s advice on travel before starting your journey to ICE Asia 2020 .

If you have any further queries, please do not hesitate to get in touch through